Risk, Reward

When reward is at its pinnacle, risk is near at hand

Time, Impulse

Time is your friend; impulse is your enemy

Loss

If you have trouble imaging a 20% loss in the stock market, you shouldn't be in stocks.

Long Run

In the long run it's something everybody will be doing because it reduces costs.

Stock Options

Stock options have failed abjectly to do what they were ballyhooed to do.